Before I tell you why you need one way backlinks perhaps I should provide some information on what they are and how they differ from other types of links.
The term backlink is used to differentiate incoming links to your website from outgoing links or links between other websites. One way backlinks are links from other sites that you have no outgoing links to. The situation where you link to another site and they link back to you is called two way or reciprocal linking. There is also three way linking but that’s another topic for another article.
Most webmasters are familiar with reciprocal linking. This type of link exchange has existed since the beginning of the Web. Many of the millions of websites on the net have mostly reciprocal links and few or no one way links. There is nothing wrong with reciprocal links, so why all the fuss about one-way backlinks? The simple answer is that search engines place more value on one way backlinks.
Search engine ranking is largely a popularity contest. A link from a website is like a vote in that contest. Google and the other search engines use the logic that if one site links to another without requiring a link back they consider the linked site to be a valuable and relevant resource. Both reciprocal and one way links have the potential to give your site direct traffic, but one way links will give a much bigger boost to your search engine ranking.
The above gives you a glimpse at how search engine ranking works but is not the whole story. There are a number of factors that make some one way backlinks much more effective in improving your search engine ranking than others. Here are some of the major factors to consider:
- website authority
- links per page
- website and page topic
- keyword rich anchor text
- keyword context
- keyword diversity
- link diversity
More explanation of these factors will need to wait for future articles and I will link to those articles from here as they are written. You may want to consider subscribing to my newsletter or the RSS feed of this site to be alerted to updates. You can also read about how to get links to your website for more information that will help your search engine rankings.
A short article for a very wide subject. But thanks for the introduction…
thanks!You made some good points there. I did a search on the topic and found most people will agree with your blog.
Thanks though, i’m glad some people share good stuff like this! It will greatly help me in my SEO activities.
Why one way links? It is because you don’t need to put their links to your own website and thus the more inbound links to your site is better than having more outbound links. Also, one way links are easier to achieve and there are lots of ways to do this. You may want to publish articles with your website URL inserted to one of the keywords used and this is called your anchor text or you may want to submit your website to web directories. These are just a few of the options but always remember to link to quality sites only and NO link farms!
Narrow it down
What tools do you use to generate linksto your sites? I have heard the search enginesdon’t like spammy stuff but manual backling would take an enternity….