You probably already know that to get good search engine rankings you need good keywords in your content. The search engines index your content and your the keyword phrases in your content are what triggers your page as a search result for the users query.
You also probably know that links to your pages are important to get good search engine rankings. That part of search engine optimization (SEO) is often called link building SEO. Having good keywords is just as important for link building SEO as it is for the content of your pages.
How do you get good keywords? It all starts in your head. Do a little brainstorming and come up with a “starter keyword” that is general and coveys what your site is (or will be) about. As an example let’s take the keyword lamps as our starter keyword for our link building SEO project.
If you read my newsletter you may already know that lamps is a great keyword, but it is very tough to rank for it because there is too much competition. We need some less generic keywords.
We are going to use same free tools to get a list of keywords to work with.
Visit the following link to get started:
WordTracker free keyword suggestion tool
Enter the word lamps in the keyword field and click the “hit me” button. You will get a list of related keywords and an estimated number of searches per day for those keywords. If you click on any of the listed keywords the tool does a new search with that keyword as the starting point.
If you were doing this keyword research for your link building SEO campaign you would want to copy and paste the data into a spreadsheet or text file so you can keep track of it.
I like the WordTracker tool because it is very fast and simple to use. You can also use the following tool to do the same thing and even get more data:
As you use the Google tool you will notice that the search volume numbers are monthly and typically much higher than the WordTracker estimates. Google’s numbers are from their own search data and are probably more accurate.
There is a lot of data you can get from the Google tool including some estimate of the amount of competition from the green bar graphic for each keyword. In another blog post I talked about a more accurate way to measure keyword competition.
There is one more free tool for your link building SEO keyword research I want to introduce:
MSN Commercial Intention Checker
It defaults to URL input but you will want to select the query mode and enter a potential keyword. It will give you either a commercial intention number or a non-commercial intent number. on their scale 1=100%. If your site is selling something this is a very important thing to know.
All of these free tools are great and they can really help you build your keyword list for link building SEO, but they have one drawback and that is that it takes an incredible amount of time to use them effectively. As we all know — time is money. The less time you need to spend on keyword research the more time you have to actually build sites and make money.
I have tried a lot of commercial keyword tools and there is only one that I use consistently. It does everything you need to pick winning keywords and it does it fast. You can generate suggested keywords, you can find commercial intent, and you can get a very accurate measure of competition and know exactly what you need to do to beat the competition.
That last point is very important. What it tells you is how many links the competitors have that use the keyword as the linking text. Once you know that you know that if you can get more keyword anchored links you can beat their search engine ranking.
This tool is called:
It is worth every penny of it’s reasonable price because it can save you hundreds of hours of time and make you hundreds or even thousands of dollars with the information it provides.
If you are serious about link building SEO and making money online you will want this tool.
Link Building Services - What to Avoid
In my optimization efforts I try to take a “Google Proven” approach. For example, using a ~ search to establish the terms Google actually recognizes as synonyms.
“Google’s numbers are from their own search data and are probably more accurate.” My concern has always been the number of automated searches that are done on the “money terms” by search engine optimizers. WordTracker claims to adjust for this.
Personally, with respect to WordTracker, I’ve always questioned the relevance of meta-search engine results (such as from DogPile.com) to my target market. I suspect that not 1 in 2000 of my prospects would even know what a meta-search engine is.
Thanks for another excellent article,
Steve
Steve – you make some very good points. I think there is a skew for popular keywords on all of the keyword tools from people searching for their own site to see if it ranks. That is one reason to go for lots of “long tail” meaning three or more word phrases instead of banking on one or two big money keywords.
“If you are serious about link building SEO and making money online you will want this tool.” and tools such as onewayseo.com
link building will be effective and helpful in seo when there is proper link building with related good keywords.
I already knew about Wordtracker and Adwords tools, but the MSN Commercial Intention Checker is a new one on me. I just tried it out and It’s got some cool features I’m going to use. Thanks for the resource.
I purchased WebComp Analyst when it first released and use it almost daily. It’s a great tool to determine competition, but I don’t have much luck with acquiring the anchor text for all the domains.