If you want to learn how Google is looking for in deciding how to rank your blogs, nothing beats getting the scoop directly from Google. Matt Cutts did an excellent presentation at a recent word press conference. In case you don’t know who Matt Cutts is — he is a Google employee who heads up their anti-web-spam efforts. Matt is well known for providing candid insights into how Google works and what they look for.
The video is 46 minutes long, but definitely worth spending the time to view. In fact, I watched it twice, and may even watch it a third time. Matt is pretty fast and packs a lot of information into the video. I have been doing search engine optimization for a long time and I still learned a number of new things from this video.
For example — I had no idea that there was a tag Google recognizes to define the content of your page for Adsense. If you put the following tags around the meat of your posts Google will use only that section to determine what ads are shown on the page:
<!– google_ad_section_start –>
<!– google_ad_section_end –>
There are tons of other tips, hints, and insights into the workings of Google. Please take the time to watch the video. You will be glad that you did.
You can check out Matt’s blog to see all his slides from the presentation.
Edu Links - Do Edu Links Provide more Ranking Power?
This was very informative. I enjoyed watching it. Thank you.
wow.. is it really true? about the .edu links?? This is my first chance to read about this edu link and google. thanks for the info. Anyway, do you know how often Google update for PR? thanks.
I think you wanted to post this comment to the article about .EDU links. Anyway, as that article indicates, there is nothing magical about links from .EDU sites, but on there will be more “authority” from the “average” .EDU link than from “average” other links.
Google used to update the site’s Page Rank monthly. Well… Used to. Google now updates PR’s every now and then (when they feel like it)..
Nice blog you got here..
I have heard about this authority site back linking. Is there a special way to acquire those type of backlinks?
I heard Matt Cut say “It’s better to have less links coming to you that have more authority than just a whole bunch of links”
what do you think about that?
Thanks for any advice in advanced.
Matt and Matt, this was ABSOLUTELY the best 46 minutes I have spent on a Friday afternoon in a long time!
I’m not very internet savvy and this is the first I have heard of either of you but I will be looking for more of your videos.
This is very usefull to most importantly @ this time where I am promoting my blog by driving traffic.
An eye opener. Best thing I have watched for a long time.
Matt, thank you soooooo much! This is the most useful video I have found yet! I started my blog a few weeks ago, and have been fighting the SEO battle since day one. This helped me a lot. I use blogger, only because for WP you need a certain amount of visitors to put Adsense in you blog, and I think they take some of the earnings as well. But blogger is very good, and I try to make my sight look as professional as possible, and update daily. But it is hard. So again, Thank you, and keep up the great work!
Sincerely,
ForeverFitness
Very Informative information. I saw the Video Twice. Good Stuff