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SEO link building is the process getting links to a website for the purpose of boosting the site’s search engine ranking. All other things being equal, the more links you have your website the better it will rank. However,  all other things are seldom equal and your SEO link building will be much more successful if you incorporate these seven SEO link building principles:

Keyword Rich Anchor Text

One of the most important characteristics of good SEO links is to have the anchor text be the keyword phrase for which you are trying to improve your search engine rankings. The anchor text is also known as link text and is the words that display on the page for your link. Remember that you often don’t have direct control over the wording used to link to your site. Most of the time people will link to your site by either the site name or the page title. That is one reason you should create your blog and page titles with your primary keywords.

Keyword Diversity

The search engines, particularly Google, will rank your page much better if the linking appears natural. That means there should be some randomness to the characteristics of the links. If you get 1000 links to your site all using your primary keyword phrase it does not look natural and your ranking may be penalized. When you have control over the anchor text you should vary the keyword phrases being used.

Keyword Context

You will find when you do your own SEO link building or you work with in an SEO link building service that many of your links will be part of a link list. The sites linking to you may have a list on the side panel for links. While these links are still helpful they are not the best SEO links. The most effective links are those that appear in the text of the page especially when that text is relevant to the page being linked.

Website and Page Topic

Keep in mind that the search engines have the primary mission of providing relevant links based on the search being performed. A large part of determining that relevancy is placing a higher value on links from sites on the same topic. This is something of the same effect as the keyword context mentioned above. For example, suppose you are doing search engine optimization for a page about blue running shoes. You would want to look to get links from other sites is topic is running shoes. And, if you can get a link from a page on that site about blue running shoes you have a very valuable boost to your link building SEO.

Website Authority

Website authority can be viewed as how much the search engines trust the website. There are a lot of factors that go into website authority and they include the age of the website, which other sites link to them, how focused they are on a particular topic, and what sites they link to. This is one way the search engines fight link spam. Link spam is defined as links coming from sites designed specifically for the purpose of link building SEO with no real content. There are many link building companies that build their entire SEO link building service using link spam. If you can get authority sites to link to your pages you are showing that your site also has value and deserves higher rankings.

Link Diversity

Is a good idea to get links from as many different domains and from as many different types of sites as possible. For example, a popular SEO link building technique is to post pages on free websites and blogs and link back to your main site. You can make this strategy much more effective if you use a number of different sites. Instead of creating 10 Squidoo lenses you can create three lenses, three hub pages, two Wordpress blogs and two blogger sites.

Links per Page

Another SEO link building factor to consider is the number of links per page. You will get much more value if the page linking to you as half a dozen links then if the page has hundreds of links. Basically the more links on the page the more diluted the effect of links. However, this effect can be mitigated by some of the other factors we discussed. For example, a page on an authority site with 50 links could be more valuable than the link from a less established site with only five links on the page.

You need to take these link building SEO principals together and find the balance that is right for your site. You seldom will be able to put them all together at once, but if you can  manage to follow most use principles most of the time you’ll end up with very successful SEO links and a very successful website.

Want to learn more? I’ve written a free report that will help you achieve Fast and Easy Search Engine Ranking.

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